How Dr. Oetker Cooked Up Its Content Strategy for Culture & Loyalty | Josephine Keller, Dr. Oetker
Update: 2025-06-30
Description
Dr. Oetker is a brand that has a place in every household’s cupboards, but it’s also found its place on everybody’s social feeds - particularly for its baking category.
Today’s guest is Josephine Keller, Dr. Oetker’s head of digital marketing, and she joins us to share how the brand has successfully built out its in-house social production capabilities, what the power of both UGC & EGC has been for them (and when to use each) and why old cult classic Facebook Groups is still worth the investment.
Got a question or a suggestion for the SocialMinds podcast? Get in touch at socialminds@socialchain.com.
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